The design practice of Shannon Colón.

I help technical founders take their product and brand from zero to one.

currently under construction


Shannon is a godsend! Her creative eye is impeccable. Time and again, Shannon has been able to not only fully capture my vision, but to elevate it! I especially appreciate that Shannon's disposition is so steady. Even in the mad dash toward a deadline, she is calm and resolved, and continues to perform with excellence. Shannon is a true gem to have on any technical team, even moreso for Founders who are new to the space and require a bit more patience and handholding in order to build something amazing. We're thankful to have had Shannon onboard from the inception of our tool and dare not think where we would be today without her brilliance.

Nekisha Killings, The Melanated Mammary Atlas

Shannon is always willing to listen to feedback and iterate on her designs. She was also a pleasure to be around, and her positive attitude made working on the project a joy. One thing that surprised me about working with Shannon was her willingness to go the extra mile until we were satisfied with the results. She was always willing to put in the extra effort to ensure the project was a success. To me, this is a testament to her dedication and commitment to her work.

Shannon's superpower is her ability to take complex ideas and make them simple and easy to understand. She has a gift for communicating design concepts in a way that is both clear and engaging.

Rodrigo Carriedo, Propio

One of the most enjoyable aspects of working with Shannon is her collaborative nature and dedication to her projects. She consistently went above and beyond to ensure that our brand identity resonated with our target audience and reflected the essence of our company. Her ability to communicate effectively and integrate seamlessly with our team made the entire process smooth and enjoyable.

Shannon's superpower lies in her unique combination of creativity, marketing prowess, and keen understanding of the nuances of our product. Her ability to distill complex ideas into visually compelling designs while maintaining a clear focus on our brand's core values and marketing strategy has been invaluable to our success.

Denzil Eden, Smarty

We’ve worked with Shannon for over 5 years and couldn’t be happier with the results of our work together. Shannon has a knack for taking specs that are complicated and unsightly and turning them into a product that is simple and beautiful. I’ve been managing development processes for 15+ years and she is the best I’ve worked with at making me feel novice (in a good way). While I deliver a spec that is functional, she returns a design that is intuitive and visually engaging. She is a critical element in the ongoing success of our web app.

Joe Miller, Shortlister

Having spent my entire career working on the verbal side of branding, I know the importance of a strong visual brand as well as my inability to create one. I wanted a simple, effective brand for my independent consultancy, without the bloated timelines, deliverables, and cost inherent in working with larger studios. Shannon understood this, tailoring our engagement to the key deliverables that any independent consultant would need. Shannon was communicative, down-to-earth, and committed to my satisfaction. The entire process felt super easy (and fun!) and I'd recommend Shannon to all of my peers.

Emily Grubman, Title Case

I reached out to Shannon for help when working on a client project. We needed some extra help with redesigning a significant portion of the site within the existing brand guidelines. Shannon had a great portfolio and was very responsive, so that was pretty big in us wanting to work with her. After that client project, I hired her again for another project. Shannon is an excellent communicator and is really great with our clients. She’s got an incredible skill as a designer in taking very loose guidelines / requirements and producing beautiful, high quality designs that are within a brand’s existing styles. I’d recommend her wholeheartedly as someone looking for a dependable and talented designer to work with.

Pavan Trikutam, Gray Bike